First and foremost, conversational content is about great storytelling.

Beyond that, it's about connecting audiences with the products, services and ideas that are most relevant to their daily lives.

Our Beta Property: "Acts of Love & Sex"

"Acts of Love & Sex" is a short-form webisodic about a colorful group of twenty-somethings, living in a melting pot and on the verge of getting serious about love, life, and career. Their expectations are big, but the results are clumsy.

Designed to be a conversation starter, "Acts of Love & Sex" poses questions about what love and sex mean in a multi-cultural world. Our characters build brand affinity as passionate influencers. Brand integration remains true to our characters’ sensibility and works to enhance—not get in the way of—the story.

The show microsite, www.actsofloveandsex.com, highlights various levels of interactivity and engagement through video, audio and text commenting, as well as community tools that integrate brand extensions into existing social spaces (Facebook Connect, Twitter etc.)